LCBO’s Deflate the Elephant information campaign encourages safe, enjoyable celebrations this holiday season by offering a variety of new tools for anyone who is hosting a get-together. Deflatetheelephant.com is a one-stop source for responsible hosting tips, entertaining advice and practical tools to help prevent friends, colleagues and loved ones from drinking and driving.
“The popular Deflate the Elephant campaign continues to evolve through the use of new, interactive responsible hosting tools such as the Home Bartending Challenge,” explains LCBO President & CEO Bob Peter. “We are also creating an online community where people can take the pledge to help prevent friends and family from impaired driving this holiday season and year-round.”
LCBO invites visitors to hone their bartending skills and master the perfect pour by taking the “Home Bartending Challenge” on the campaign’s website. Part of being a responsible host is to measure drinks for guests instead of running the risk of an open bar. This interactive tool teaches the perfect pour for wine, beer, spirits and coolers. Users can earn “Pour Master” badges and share results with friends on Facebook or Twitter.
Visit the Deflate the Elephant Facebook page (www.facebook.com/deflatetheelephant) to take the pledge against drinking and driving through personal photos and stories. Submitted photos will form a large image mosaic. Pledges with the most “Likes” will be featured on Facebook and the most “Liked” photos and stories will be showcased in the final mosaic to be unveiled for New Year’s Eve.
Alcohol-free Mocktails are a great option to offer to all guests at holiday parties. The campaign website features more than 50 Mocktail recipes, as well as easy-to-prepare Mocktail demonstration videos with TV’s The Cocktail Deeva Dee Brun. It also offers interactive hosting simulations, entertaining checklists, seasonal safety tips, plus a link to the free iPhone Speak Up! app. Find the top 10 tips for being a great host at www.deflatetheelephant.com/host_with_the_most.html.
A new, holiday-themed 15-second TV commercial airing on major Ontario networks and an online campaign start on December 5 and continue throughout the month to encourage responsible hosting.
For more information on this campaign, visit www.deflatetheelephant.com and for other LCBO social responsibility programs, visit www.lcbo.com/sr.
Karen Mortfield, Sr. Communications Consultant Stephanie Petroff, Sr. Communications Consultant
Tel: 416 864-6875; Cell: 647 339-5428
Tel: 416 864-6792
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